Eczema or dermatitis is a prevalent, non-contagious skin condition that causes persistent dryness, inflammation and irritation. It can affect anyone from infants to seniors often leading to itchy, red and sometimes cracked skin. The most common form, atopic dermatitis, affects about 1 in 5 children and 1 in 10 adults in the UK. Managing eczema effectively is essential to alleviate discomfort and maintain healthy skin.